Craft Ontario

Online Video

As part of Craft Ontar­i­o’s brand refresh, I wrote the ral­ly­ing name “Cit­i­zens of Craft” along with a web­site man­i­festo and this video, invit­ing crafts­peo­ple and the pub­lic to embrace arti­sanal orig­i­nal­i­ty amid a sea of mass production.