SCA Hygiene (TENA)

TRANSIT SHELTER POSTER

No sur­prise that incon­ti­nence prod­ucts aren’t easy to talk about. But a smile helps. That’s the tac­tic Tena Pro­tec­tive Under­wear used to take on the leg­endary Depends. The suc­cess­ful launch includ­ed a new tag line and mul­ti-media campaign.