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Metropolitan Police
NEWSPAPER
Conceived to rally public support, these ads referenced crime chases and a beloved children’s show to present the benefits of equipping Metro’s Finest with air power.
AD 1 HEADLINE:
You can run but you can’t hide. Actually running will be a bitch too.
COPY:
The long arm of the law can reach a lot farther with a police helicopter on the case. Studies in urban cities have proven that air units vastly increase public safety by assisting in vehicle pursuits, calming public disturbances, locating missing persons, and tracking down those who don’t necessarily want to be tracked down. Unfortunately, funding cuts are threatening to kill Toronto’s Police Helicopter Program before it even gets off the ground. You can help by contacting your local police department and making a donation. Call 1–800-CHOPPER or visit choppersforcoppers.ca.
AD 2 HEADLINE:
The last time you felt this safe looking up was at the Friendly Giant.
COPY:
Look way, way up. That’s your blanket of security widening, thanks to the presence of a police helicopter. Studies in urban cities have proven that air units boost public safety by assisting in vehicle pursuits, calming public disturbances, and teaming with other enforcement ops to tighten the net on criminal activity. Unfortunately, funding cuts have grounded Toronto’s fledgling Police Helicopter Program. Which is why we need your help. Contact your local police department and make a donation. Call 1–800-CHOPPER or visit choppersforcoppers.ca.