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TD Canada Trust


This online map invit­ed users to explore the world and dis­cov­er the ben­e­fits of a TD First Class Trav­el Visa Infi­nite Card. Copy descrip­tions helped pitch a fun con­test, instruct game play and present com­pelling ways TD rewards points could be used around the globe. The map prompt­ed oodles of Cana­di­ans to open a suit­case – and a new card­hold­er account.