Mothers Matter Centre

SOCIAL MEDIA CAMPAIGN

I penned this tagline & social cam­paign to launch MMC’s Right To Be Ready pro­gram, which helps dis­ad­van­taged kids prep for suc­cess in school. Blunt word­play and sim­ple illus­tra­tion evoked urgent empa­thy with­out typ­i­cal tear­jerk­er imagery.