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Craft Ontario


Nam­ing a col­lec­tive move­ment is chal­leng­ing, espe­cial­ly when the key mes­sage is indi­vid­u­al­i­ty. Tasked by SOS Design to write a ral­ly­ing cry and 10-point man­i­festo, the result­ing web and mobile cam­paign inspired crafts­peo­ple and cus­tomers alike to share their love of a world sans Allen keys.