Craft Ontario

Brand Naming & Manifesto

Nam­ing a col­lec­tive move­ment is chal­leng­ing, espe­cial­ly when the key mes­sage is indi­vid­u­al­i­ty. Tasked by Bore­alis Design to write a ral­ly­ing name, 10-point man­i­festo and video, this cam­paign expand­ed into social brand advo­ca­cy, inspir­ing crafts­peo­ple and cus­tomers alike to share their love of a world sans Allen keys. See citzensofcraft.ca for the live site .