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Amnesty International


The ask was to work with exist­ing images of dark­ly diverse social crises, but to glue the cam­paign togeth­er in a pos­i­tive way – empow­er­ing donors with hope while still retain­ing the grav­i­ty of each sit­u­a­tion. Amnesty’s fur­ther need for a uni­fy­ing ral­ly­ing cry led to the tagline “Hope Comes Together”.