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Sentry Investments


This high-end Bay Street firm sought to make a key invest­ment of its own: a rebrand­ing show­cas­ing the com­pa­ny’s per­son­al depth and col­lec­tive wis­dom. The copy­writ­ing chal­lenge was to orga­nize, inter­pret and sculpt com­pelling bios from a wealth of inter­view mate­ri­als. The result: a sev­en-piece series of engag­ing por­traits, part of an inte­grat­ed cam­paign includ­ing a web­site, brochures and online videos.