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Sentry Investments
MANAGEMENT PROFILES
This high-end Bay Street firm sought to make a key investment of its own: a rebranding showcasing the company’s personal depth and collective wisdom. The copywriting challenge was to organize, interpret and sculpt compelling bios from a wealth of interview materials. The result: a seven-piece series of engaging portraits, part of an integrated campaign including a website, brochures and online videos.


PROFILE 1:
Andrew McCreath
COPY:
Over 20 years investment experience. A top-ranked portfolio manager. A highly esteemed generalist analyst. An entrepreneur with a history of building success. And a perspective that’s as admired as it is followed by the investment community. What makes this highly accomplished, self-driven achiever tick? A healthy skepticism on history, an ear for the baroque and a determined respect for the world’s slowest land creature.

PROFILE 2:
Sandy McIntyre
COPY:
Sandy has 35 years experience managing portfolios for high-net-worth individuals, charitable foundations and pooled fund portfolios. He’s created wealth. Been awarded every major accolade, including garnering both himself and a team of Sentry managers a prestigious Brendan Wood International Top Gun award. But from where has this financial luminary culled his uncommon wisdom? Would you believe the furrows of an Ontario farm? The deeds of a beloved grandparent? The antics of a TV comedian? Yes, yes and yes.

PROFILE 3:
Kevin MacLean
COPY:
Over his 30-year career, Kevin has left a trail of success that has made him one of the most esteemed thinkers in the precious metals and mining space, and has earned him a prestigious Brendan Wood International Top Gun award. On the outside, he’s a highly regarded, leading authority on determining successful opportunities. On the inside, he carries a complement of values inspired by – of all things – nuclear physics, an abhorrence of procrastination, and a bucket of greasy nuts and bolts.