With winter-weary Porsche drivers eager for the freedom of spring driving, Porsche reached out to owners with a timely brochure through dealership and DM channels. Centred around Porsche’s annual spring check, the brochure also touts the automaker’s proprietary accessories and maintenance plans. Part retail, all brand, the copy suggests how spring might sound to the ears of a Porsche owner.
THE SOUNDS OF SPRING, FINE-TUNED.
SPREAD #1 HEADLINE:
HEAR THAT? THAT’S YOUR HEART SINGING.
While the familiar sounds of robins and rushing brooks may serenade you, there’s a whole other spring soundscape waiting to excite you. The refined roar of your Porsche’s finely-crafted engine. The surging rush of the passing lane. And the quickening rhythm of your heart as it finds release on a boundless spring road.