Click image to enlarge and view brochure
View brochure copy

Operation Eyesight Universal


This brochure’s die-cut cov­er and head­line “There’s a world of beau­ty out there” sug­gest that wit­ness­ing nature’s splen­dour is a dis­tinct­ly Cana­di­an expe­ri­ence. But a turn of the page reveals a more glob­al phi­los­o­phy. Launched along with a nation­al mag­a­zine cam­paign, this piece raised the organization’s aware­ness lev­els to new heights.