Operation Eyesight Universal
This brochure’s die-cut cover and headline “There’s a world of beauty out there” suggest that witnessing nature’s splendour is a distinctly Canadian experience. But a turn of the page reveals a more global philosophy. Launched along with a national magazine campaign, this piece raised the organization’s awareness levels to new heights.
THERE’S A WORLD OF BEAUTY OUT THERE.
SPREAD #1 HEADLINE:
WE ALL DESERVE TO SEE IT.
Whether painting light across a Canadian landscape or illuminating horizons a world away, the day’s first sun is a sight for all to enjoy. But for millions of people in developing countries, that vision is eclipsed by blindness, a condition that for the great majority can actually be treated – and reversed.
This is the calling of Operation Eyesight. We’re a Canadian non-profit organization, working since 1963 in places like South Asia and Africa, helping people to defeat blindness in their countries. We do it because we recognize that sight, particularly for people in these regions, is crucial to everyday life. And because we believe that the only thing more beautiful than a sunrise is a world where everyone can see it.