Ontario Centres of Innovation
Asking “Where’s Next?”, this award-winning vision brochure launched a new tagline & logo to rebrand the Ontario Centres of Innovation (formerly Ontario Centres of Excellence), an organization helping take eureka ideas to market. The launch elevated the organization’s profile, boosting government & angel funding.
SPREAD 1 HEADLINE:
IT’S IN OUR MIDST.
Next. It’s all around us. A spirit of innovation, sweeping across Ontario, opening us up to the promise of an incredible future.
Products we can barely dream of. Jobs so new, they haven’t got a name yet. And an economic prosperity exploding with growth and opportunity. That promise is here, daring us to make it real.
We can. And we must. By making Ontario synonymous with ingenuity. By building the competitive potency our changing world demands. By transforming ourselves into a global innovation powerhouse. And by recognizing that everything we need to make it happen is right here.
At Ontario Centres of Excellence, our sole purpose is to create this Ontario. Since 1987, we’ve been making the connections, providing the guidance and investing the seed funding needed to turn our province’s scientific discoveries into commercial success. Together with Ontarians, we’re helping to change the innovation landscape. And to show the world that, for Ontario, Next isn’t far off. It’s within our schools. Our labs. Our businesses. And our reach.
SPREAD #2 HEADLINE:
IT’S IN OUR BLOOD.
Innovation is driven by a passion for discovery. A passion that’s alive in Ontario, running through our veins as well as our imaginations.
It pushes us to delve deeper. To rewrite the equation. To increase the magnification. To keep going until we get something that’s better than right. Until we get something revolutionary.
That spirit was ingrained in the people who first built this province. And it’s in us. Impelling us to blaze trails in fields like biotechnology, where Ontarians are rethinking the medical toolbox, and launching products that can improve thousands of lives at the micro and macro level.
No spirit is more vital to Ontario’s survival in the changing global marketplace. Which is why Ontario must be a place where our most driven thinkers have every opportunity to succeed.
Ontario Centres of Excellence is working to shape such an Ontario. Each day, we have our eyes on the horizon and our ears to the ground. Identifying innovation. Incubating it. And helping forge the relationships that can bring it to life. We’re compelled to do this by one driving desire: to spur on Ontario’s instinct for Next.
SPREAD 3 HEADLINE:
IT’S IN OUR POWER.
Where can Ontario look to find all it needs to become a force for Next? Ontario.
We’ve got what it takes to drive innovation forward at every stage, through every barrier. Barriers like time. Cost. Intense global competition. And the intimidating prospect of failure.
Daunting challenges. But we have many reasons to feel confident. Our research labs and hospitals are equipped to generate world-changing discoveries. Our thought leaders are igniting new ideas on risk and local investment. And our provincial government is not only heralding innovation as crucial to our future, but is taking action to make that future inevitable.
At the heart of it all is our most powerful engine—people. Which is why Ontario Centres of Excellence helps support hothouses of ingenuity at research institutions. The payoff is more highly qualified people involved in more vital projects. More careers in emerging technologies. And a U‑turn of the brain drain, keeping our human capital and innovation potential right here, benefiting all Ontarians.
With all of this working for us, we can make an Ontario that’s unparalleled. And unstoppable.
SPREAD 4 HEADLINE:
WHERE’S NEXT? IT’S RIGHT HERE, RIGHT NOW.
Ontarians aren’t just waiting for Next to arrive. They’re speeding towards it. Whether it’s a dreamer crossing abridge to join a doer. A maker racing to connect with the marketplace. Or a student sprinting towards their future as a leading innovator.
The ultimate destination is an Ontario we can already envision. A magnet for innovation, attracting visionaries to come learn, work and invest. An agile provider of solutions to an ever-changing world. A place where the generations ahead will live in economic prosperity, and have the acute intelligence and skills to forge whatever world they wish.
We can get there. By transforming ourselves from passengers into drivers, and by taking the wheel of our own future. At Ontario Centres of Excellence, Next is where we’re going. Where Ontario must go. We invite you to join us. It’s going to be an incredible ride.