The big picture (and a few eentsy details).

Phrase & Fable is in real­i­ty me, Jeff Katz, copy­writer. I pro­duce work of all styles for ads, web, video, cor­po­rate mes­sag­ing and more.

Cre­ative­ly ambidex­trous, I’m as versed in con­sumer adver­tis­ing as I am in social cause mar­ket­ing, with expe­ri­ence rang­ing from pack­aged goods to busi­ness-to-busi­ness to issue aware­ness. I work with both small and plan­et-sized ad agen­cies, com­mu­ni­ca­tions and design firms, and clients direct­ly. Inde­pen­dent, but no island, I can eas­i­ly slide into a team envi­ron­ment or swift­ly assem­ble my own. And while Toronto’s my town, I’m hap­py to work remotely.

My oth­er inter­ests: improv and car­toon­ing – pas­sions that enhance my job and some­times even pay, like my work for mag­a­zines like MAD.

So. Now you know.

Phrase & Fable is in real­i­ty me, Jeff Katz, copy­writer. I pro­duce work of all styles for ads, web, video, cor­po­rate mes­sag­ing and more.

Cre­ative­ly ambidex­trous, I’m as versed in con­sumer adver­tis­ing as I am in social cause mar­ket­ing, with expe­ri­ence rang­ing from pack­aged goods to busi­ness-to-busi­ness to issue aware­ness. I work with both small and plan­et-sized ad agen­cies, com­mu­ni­ca­tions and design firms, and clients direct­ly. Inde­pen­dent, but no island, I can eas­i­ly slide into a team envi­ron­ment or swift­ly assem­ble my own. And while Toronto’s my town, I’m hap­py to work remotely.

My oth­er inter­ests: improv and car­toon­ing – pas­sions that enhance my job and some­times even pay, like my work for mag­a­zines like MAD.

So. Now you know.