In the beginning there was the word. Or was it the idea? Both, actually.

Suc­cess­ful adver­tis­ing and com­mu­ni­ca­tions depend on the expert use of phrase and fable. Phrase, as in words that rise off the print­ed page or illu­mi­nat­ed screen to com­pel, inform and gen­uine­ly voice a brand. Fable, as in ideas that pro­lif­er­ate a brand’s sto­ry and stamp its unique mythol­o­gy in the pub­lic mind. So whether you’re in need of stand­out copy, con­cepts, or a fusion of both, you’ll find it at Phrase & Fable, home of Jeff Katz, copywriter.