In the beginning there was the word. Or was it the idea?
Both, actually.

Successful advertising and communications depend on the expert use of phrase and fable. Phrase, as in words that rise off the printed page or illuminated screen to compel, inform and genuinely voice a brand. Fable, as in ideas that proliferate a brand’s story and stamp its unique mythology in the public mind. So whether you’re in need of standout copy, concepts, or a fusion of both, you’ll find it at Phrase & Fable, home of Jeff Katz, copywriter.