Sometimes it’s the joy. Of seeing strategy mesh with creativity to produce bang-on solutions. Of working with fellow bright minds to turn a tough project into one for the books. Of having a killer idea smack you in the head at the exact moment you’d determined there’s no greater torture than a blank page.
So, with due respect to all the work that went into it, I invite you to have a look at my joy, right here.
Phrase & Fable
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Created to grow TJFF’s yearly attendance, this campaign married the festival’s roots with its appeal to filmgoers of all stripes, including those who wouldn’t know a Fellini from a falafel.