Sometimes it’s the joy. Of seeing strategy mesh with creativity to produce bang-on solutions. Of working with fellow bright minds to turn a tough project into one for the books. Of having a killer idea smack you in the head at the exact moment you’d determined there’s no greater torture than a blank page.
So, with due respect to all the work that went into it, I invite you to have a look at my joy, right here.
Phrase & Fable
tel: (416) 465-4229
Stella Artois approached Canadians with a strategy no other beer would touch with a ten-foot bottle opener: unprecedented expense. What better venue than luscious magazine advertising.