Sometimes it’s the joy. Of seeing strategy mesh with creativity to produce bang-on solutions. Of working with fellow bright minds to turn a tough project into one for the books. Of having a killer idea smack you in the head at the exact moment you’d determined there’s no greater torture than a blank page.
So, with due respect to all the work that went into it, I invite you to have a look at my joy, right here.
Phrase & Fable
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The combo of chocolate and peanut butter is to Reese as white is to snow. These exterior bus boards were devised to showcase the product’s taste message in street traffic, and bring in some traffic of their own.