The big picture (and a few eentsy details).
Phrase & Fable is in reality me, Jeff Katz, copywriter. I produce work of all styles for ads, web, video, corporate messaging and more.
Creatively ambidextrous, I’m as versed in consumer advertising as I am in social cause marketing, with experience ranging from packaged goods to business-to-business to issue awareness. I work with both small and planet-sized ad agencies, communications and design firms, and clients directly.
Independent, but no island, I can easily slide into a team environment or swiftly assemble my own. And while Toronto’s my town, I’m happy to work remotely.
My other interests: improv and cartooning – passions that enhance my job and sometimes even pay, like my work for magazines like MAD.
So. Now you know.